Tesla stores have been the target of widespread protests and vandalism in recent weeks, after Elon Musk made a controversial gesture in January, and as he and the Trump administration’s newly created government efficiency division continues to gut federal agencies.
On Saturday, I went to the Tesla store in Loveland, Colorado, where demonstrators were already protesting upon my arrival at roughly 12:45 p.m. MT. Walking up to the protest, I could see scattered groups of demonstrators lined up along about two blocks, spanning from the Tesla store to a nearby intersection and Sprouts location. One protestor said he had counted about 230 people at around 1:00 p.m. MT.
The protest felt generally peaceful, with cars driving by and honking, and demonstrators leaving a large space between the front of the Tesla store and the sidewalk, easily allowing workers and customers to go in and out.
You can see a few videos and photos from the site below, along with some of the responses I got from protestors and a prospective customer.
Walking up to the protest, I could see scattered groups of demonstrators lined up along about two blocks, spanning from the Tesla store to a nearby intersection and Sprouts location.
One protestor said he had counted about 230 people at around 1:00 p.m. MT. pic.twitter.com/gbZIuWWej7
— TESLARATI (@Teslarati) March 15, 2025
Protests in front of the Tesla store in Loveland, Colorado pic.twitter.com/qLRM9TY0ng
— TESLARATI (@Teslarati) March 15, 2025
READ MORE ON TESLA PROTESTS AND VANDALISM:
I spoke to about a dozen protestors about what they were protesting against. Most said they were there to condemn Musk’s recent federal worker and program cuts with the Trump administration, his performance of what some said resembled a Nazi salute at Trump’s inauguration ceremony in January, or the administration’s recent attacks against transgender and queer individuals.
One protestor, Elsa, identified as a former Republican and said she was “highly concerned that our Constitution is being ignored,” especially with regards to the three branches of government and the system of checks and balances.
“It surprises me that, even if you voted for Trump, or you believe in capitalism, which, I didn’t vote for Trump, but I do believe in capitalism — I’m a former Republican, I was a Republican for most of my life — but it’s dangerous to have power rest in a handful of ultra-wealthy people,” Elsa said.
“And our whole country needs to realize that,” she adds. “This to me is not even Republican or Democrat at this point.”
Instead, she says it now comes down to whether people want to give billionaires huge tax breaks, or to use that money to support a range of groups in the U.S., including those who have social security benefits, are veterans, or are 9/11 survivors seeking cancer treatments, as a few examples.
Another protestor, Mary, said she was taking part in the demonstration “because she loves this country and democracy,” adding that she wanted to help preserve democracy for her grandchildren.
Still another protestor, Bryan, said that they were protesting because of the Trump administration and Musk’s attempts to erase transgender, non-binary, and queer people from history, drawing comparisons to the rise of fascism in Nazi Germany, where early human rights violations were lodged against gay and queer communities.
“I’m here because I have to be,” Bryan said. “I’m afraid of the future.”
Yet another person and his family were holding Ukraine flags, saying that they were protesting for a wide range of reasons, but especially for Trump’s recent meeting with Ukraine President Volodymyr Zelenskyy and Musk’s claims that the top Ukrainian executive was to blame for what he has called a “forever war.”
While most protestors appeared to be generally friendly, especially with each other, I did hear a few exchanges between demonstrators and those with other opinions. While I heard more cars honking throughout the experience, seemingly in support of the protests, I also noticed a few from which passengers yelled things like “Go Trump.”
“Direct action, we need to stop these fascists with direct action,” one protestor yelled in response.
Additionally, I also talked to a prospective customer, Kristy, who was there for a test drive and said she had a negative experience with the protestors.
“I was test driving a Tesla, and as we pulled in and parked right here, this black one, these people right here in the middle yelled at me, ‘Hope you’re turning in your f*cking Nazi car,’ and I said ‘F*ck you,’” Kristy explained.
“And they’re like ‘F*ck you too, you’re a Nazi, f*cking Nazi lovers.’ And so, they’re just yelling racial slurs at me, and I’m far from a Nazi.”
Tesla store advisers declined to comment on the protests, and so did Loveland police.
Other Saturday protest footage from Tesla stores in California, Texas, and New York
The Loveland Tesla store has also been the site of repeated attacks in recent weeks, with authorities on Friday making a second arrest following multiple incidents. You can see the Department’s press release for the arrest below.
Another arrest has been made by the Loveland Police Department.🚔
The arrest was related to an incident earlier this month, which involved an incendiary device being ignited and thrown at a Tesla location. https://t.co/s1pZjAacD3
— TESLARATI (@Teslarati) March 14, 2025
The protest was also part of widespread demonstrations on Saturday, and it’s just the latest in actions targeting Musk’s electric vehicle (EV) company, some of which have included acts of vandalism, graffiti, arson, and even the use of weapons on Tesla storefronts.
Multiple other protests were also captured in footage on Saturday, including one in Santa Rosa, California, as shared by the San Francisco Chronicle, and another attended by conspiracy theorist Alex Jones in Austin, Texas. Still another was captured in New York City, and you can see footage from each of these protests below.
“Hey, hey, ho, ho, Elon Musk has got to go.”
Protesters rally during a protest outside a Tesla showroom against U.S. President Donald Trump and the Tesla CEO in Santa Rosa. 🎥: @stephenlamphoto pic.twitter.com/qpXuuGNghf
— San Francisco Chronicle (@sfchronicle) March 15, 2025
Viciously crazed leftist Tesla protesters in Austin are dumbstruck when I invoke the truth about their movement, calling it a “Pedophile Satan Cult”. pic.twitter.com/WzWPfYup4R
— Alex Jones (@RealAlexJones) March 15, 2025
Another anti-Elon Musk and Tesla protest outside of a showroom in New York City! pic.twitter.com/QLrRfWesG2
— Art Candee 🍿🥤 (@ArtCandee) March 15, 2025
