Given a chance to repudiate the lies and misinformation spread last week about COVID-19 vaccines by Green Bay Packers quarterback and company pitchman Aaron Rodgers, State Farm punted.
“Aaron Rodgers has been a great ambassador for our company for much of the past decade,” a company spokeswoman said in a statement to USA TODAY Sports Monday morning.
“We don’t support some of the statements that he has made, but we respect his right to have his own personal point of view. We recognize our customers, employees, agents and brand ambassadors come from all walks of life, with differing viewpoints on many issues. Our mission at State Farm is to support safer, stronger communities. To that end, we encourage vaccinations, but respect everyone’s right to make a choice based on their personal circumstances.”
Nonetheless, Apex Marketing Group reported that only 1.5% of State Farm ads had Rodgers in them Sunday, down from 25% of State Farm ads the two previous Sundays.
State Farm’s tepid reaction was far different from the reaction of another Rodgers’ sponsor, Prevea Health, a healthcare company in Wiscosin, which ended its partnership with Rodgers Saturday.
