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Mercedes-Benz said it was a question of “values” and not wanting to have “ambiguity” for clients.
The SAQ said it acted in response to Radio X’s refusal to broadcast government public health messages.
Radio X defended itself on Monday. Morning show host Dany Houle said on the air that he does not associate with conspiracy theorists.
“We incite people to not follow the rules? What hogwash!” he said before playing an ad where station personalities encourage the use of masks.
On Monday evening, station owner RNC Media issued a statement saying the station will continue to inform its listeners while keeping a critical eye on the news.
“RNC Media cannot, however, accept any tendentious and fallacious association with the conspiracy movement and the calls for boycott that are not based on any statement made on air by its hosts,” read the statement from president Robert Ranger. “The company is also considering all options available to it to defend its reputation.”
