PUBG Mobile will make its return to India in a new avatar, parent company PUBG Corporation said on Thursday. TechCrunch reported last week that the South Korean gaming firm was plotting its return to the world’s second largest internet market two months after its marquee title was banned by the country.
Additionally, the company said it plans to make investments worth $100 million in India, one of the largest markets of PUBG Mobile, to cultivate the local video game, esports, entertainment, and IT industries ecosystems.
New Delhi has banned over 200 apps including PUBG Mobile and TikTok in recent months over cybersecurity concerns. To allay concerns of the Indian government, PUBG Mobile has cut ties with Chinese internet giant, Tencent, which is its publisher in many markets. The company last week announced that it had inked a global deal with Microsoft to move all PUBG Mobile data — as well as data from its other properties — to Azure.
In a statement on Thursday, PUBG Corporation said, “privacy and security of Indian player data being a top priority for PUBG Corporation, the company will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed.”
More to follow…
