In the dynamic world of sports and fashion, few brands stand the test of time like New Era Cap. As the company reflects on its first 100 years, it becomes evident that this iconic brand is not just celebrating its history but embracing a future filled with innovation, quality, and a commitment to excellence. With the legendary 59FIFTY as its foundation, New Era is poised to usher in a new era of headwear, blending tradition with cutting-edge experiences.
A Legacy of Quality and Storytelling:
New Era’s journey began a century ago, and as it looks back on the highs and lows, the brand stands resilient, always driven by a dedication to quality and compelling storytelling. In 2020, New Era recommitted itself to creating exceptional products, fostering strong relationships, and revolutionizing the intersection of sports and culture. The journey from 1920 to the present is just the beginning, and the brand promises to continue its legacy authentically.
On the Field Dominance:
New Era’s prominence as the official on-field cap of Major League Baseball (MLB) speaks volumes about its commitment to excellence. However, the brand did not stop there. In 2012, New Era expanded its exclusive rights by becoming the official sideline cap of the National Football League (NFL). Four years later, in 2016, it achieved a historic milestone by becoming the official on-court cap of the National Basketball Association (NBA). New Era solidified its place in sports history as the only brand with exclusive on-field, sideline, and on-court headwear rights for all three major U.S. leagues simultaneously.
Global Expansion:
In the spirit of the vision that fueled its growth in the 1920s and 1930s, New Era embarked on a journey of global expansion in the early 2000s. Within a span of two years, offices were established in Europe, Japan, and Australia. This move marked New Era’s recognition as the premier headwear brand globally, transcending the boundaries of sport to influence fashion, music, and entertainment.
The brand’s evolution as a global leader was further underscored by its position as the number one headwear brand in the world. Chris Koch, who had served as the company’s president since 1993, was appointed CEO in 2001, signaling a commitment to leadership and innovation.
Returning to Roots:
In 2006, New Era made a symbolic move by relocating its corporate offices from Derby back to downtown Buffalo, where the brand had initially taken root 86 years earlier. This return to its origins represented a full-circle moment, affirming New Era’s enduring connection to its heritage and its dedication to Buffalo, a city that witnessed its humble beginnings.
As New Era Cap looks ahead, it does so with a sense of purpose and a commitment to evolving while staying true to its roots. The journey from its inception to becoming a global force in headwear is a testament to New Era’s ability to adapt, innovate, and lead. With the iconic 59FIFTY as its flagship, the brand continues to be a symbol of quality, authenticity, and a pioneering spirit. The next chapter promises to be as exciting as the first century, as New Era remains fit for glory, both on and off the field.
