New Balance is a global footwear and apparel brand that has been operating for over a century. Founded in Boston in 1906, the company has become a household name for its comfortable and stylish athletic shoes, as well as its commitment to quality and innovation.
One of New Balance’s core values is their commitment to American-made products. In fact, the brand is one of the few remaining footwear manufacturers in the United States. They have five factories in the country, which produce a portion of their shoes. This approach to manufacturing not only supports local jobs and communities but also allows for greater quality control and a more sustainable supply chain.
Another key aspect of New Balance’s philosophy is their dedication to producing shoes that cater to a variety of needs and preferences. The brand offers shoes in various widths and sizes, allowing for a more customized fit. They also provide options for different types of activities, such as running, walking, and cross-training, as well as shoes designed specifically for people with conditions such as plantar fasciitis or flat feet.
New Balance has also made strides in sustainability in recent years. In 2020, the company launched its “Our NB Gives Back” program, which aims to reduce waste and promote a circular economy by repurposing used shoes. They have also implemented sustainable materials, such as recycled polyester and foam, in some of their products.
One of New Balance’s most popular lines is their Fresh Foam collection, which features a unique foam technology designed to provide comfort and support. The foam is made of a single piece, allowing for a more consistent feel throughout the shoe. The Fresh Foam line includes options for running, walking, and training, as well as lifestyle sneakers.
New Balance also collaborates with various designers and influencers to create limited-edition collections. These collaborations often feature unique designs and colorways that are highly sought after by sneakerheads and fashion enthusiasts. Recent collaborations have included partnerships with brands such as Staud, Casablanca, and Jaden Smith’s brand, Vision Racer.
In addition to their footwear, New Balance also offers a range of apparel, including activewear and athleisure pieces. Their apparel collection features comfortable and functional pieces, such as moisture-wicking leggings and lightweight jackets, designed to help people move freely and comfortably.
Overall, New Balance’s commitment to quality, customization, and sustainability has allowed them to remain a top player in the athletic footwear and apparel industry for over a century. With a diverse range of products and a strong brand identity, the company is sure to continue growing and evolving in the years to come.
